Cookie Policy

What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us remember your preferences, understand how you use our site, and improve your experience. Some cookies are essential for the website to function; others help us analyze traffic and personalize content.

Types of Cookies We Use

Your Consent and Control

When you first visit GeneralArc, we display a cookie consent banner. You have two choices:

• Accept: We load analytics to help us understand your behavior and improve our site
• Decline: Only essential cookies are used. No analytics data is collected

You can change your choice at any time by clicking "Manage preferences" in the cookie banner, or by clearing your browser cookies and revisiting the site.

What Happens If You Decline?

If you decline analytics cookies:

• The website functions normally—all content is accessible
• No analytics scripts run, and we receive no data about your visit
• Your choice is remembered via an essential cookie, so you won't see the banner again
• You can change your preferences at any time

Analytics Provider

We use Vercel Analytics, which is privacy-focused and GDPR-compliant. Vercel does not store personal data, use cookies for tracking, or sell data to third parties.

Vercel's analytics collect anonymized data about page views, referrers, and user interactions to help us understand traffic patterns and improve performance.

Third-Party Cookies

GeneralArc does not use third-party advertising networks, marketing pixels, or tracking services. We do not share data with third parties for profiling or targeting purposes.

Cookie Retention

Your cookie consent preference is stored for one year. After that time, we will ask for your consent again to ensure your preferences remain current.

Browser Controls

You can control cookies directly through your browser settings:

• Accept all: Allow all cookies
• Block all: Prevent all cookies (may impact website functionality)
• Manage per-site: Choose which sites can use cookies
• Clear cookies: Delete existing cookies from your device

Compliance

GeneralArc's cookie policy complies with:

• GDPR (General Data Protection Regulation): We obtain explicit consent before setting non-essential cookies
• CCPA (California Consumer Privacy Act): We disclose cookie usage and provide opt-out mechanisms
• ePrivacy Directive: Cookies require user consent where required by law

Questions or Concerns?

If you have questions about this Cookie Policy or wish to discuss your privacy, please contact us at amrita@generalarc.com.